When it comes to creating an German fashion store based on any company’s overall communication approach, things can get tricky. Still Alberto Apostoli Studio developed a design that is the two appealing and brand familiar. Here is the official description in the Eliseo store from the designer: “The concept underlying this specific project is based on a combination of imagination and rationality and advances through a refined use of web form, light and colour. Rationality is implicit in the usage of squared shapes executed inside glass and metal; imagination is mainly to be seen in about three elliptic elements rising from your floor to model the particular false ceilings, thus adding to separate the retail room into three distinct locations: menswear, ladies’ wear and also young fashion. Important components of emotional communication with the clients are, for example , the back‐lit glass display cabinets, the RGB lighting of the false ceiling and the “honeycomb” display products in glass and steel. The LEDs, whose straight and horizontal light can be used by Apostoli as a appropriate surface covering, run just about all along the main aisles in the store and its furnishings, modifying the latter into types of indirect light.
All furnishings have been custom‐made by the architect’s own design and are identified by an unusual combination of a glass and pearly white colored wood. A particularly impacting aspect is provided by the large dark brown wall which appears to be “boxed” inside a glass display case and whose interior offers the backdrop to the china units and furniture elements creating the till area. The best display table positioned near the entrance is particularly striking and stylish with its all glass construction that is partially illuminated from inside. A clever use of colour has been conducted: coffee and beige for that resin flooring, dove gray for the furniture and chapters of the flooring and, finally, reddish - a flash regarding colour that defines several graphic details, as well as a many unusual chair that has been particularly created for this project. ”
(Source:freshome.com)
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