When it comes to creating an German fashion store based on any company’s overall communication approach, things can get tricky. Still Alberto Apostoli Studio developed a design that is the two appealing and brand familiar. Here is the official description in the Eliseo store from the designer: “The concept underlying this specific project is based on a combination of imagination and rationality and advances through a refined use of web form, light and colour. Rationality is implicit in the usage of squared shapes executed inside glass and metal; imagination is mainly to be seen in about three elliptic elements rising from your floor to model the particular false ceilings, thus adding to separate the retail room into three distinct locations: menswear, ladies’ wear and also young fashion. Important components of emotional communication with the clients are, for example , the back‐lit glass display cabinets, the RGB lighting of the false ceiling and the “honeycomb” display products in glass and steel. The LEDs, whose straight and horizontal light can be used by Apostoli as a appropriate surface covering, run just about all along the main aisles in the store and its furnishings, modifying the latter into types of indirect light.
